How to Make ChatGPT Work Like a Senior Media Planner

💡 How to Make ChatGPT Work Like a Senior Media Planner

If you’re a Media Buyer, Content Creator, or Performance Marketer, this could change the way you run campaigns forever.

Let me share a personal insight from someone who’s spent the last 3 years experimenting with Prompt Structures and AI tools like ChatGPT and other LLMs.

After testing dozens of techniques, one structure consistently delivered exceptional results — especially for technical tasks like media planning and campaign automation.

🔧 It’s called: The JSON Structure

Here’s the simple idea:
Instead of sending long prompts with scattered context, I format the entire request as a clean, structured JSON object— exactly how an LLM is designed to understand complex instructions.

📍 Case Example: Puma Campaign on Jumia

I provided ChatGPT with these structured inputs:

• Product Name

• Industry

• Campaign Objective

• Budget

• Duration

• Detailed Target Audience

• Platforms

• Language & Tone

• Offers

• Creative Content

• Campaign Funnel Stage

📊 The Output Was Remarkable — From First Prompt:

1️⃣ Audience Segmentation
Smart breakdown of who we’re talking to and how to reach them.

2️⃣ Budget Allocation
Percentage-wise split across platforms — with rationale behind each.

3️⃣ Media Plan per Platform
Structured table showing Format – Purpose – Copy – Budget for every channel.

4️⃣ Message Mapping by Funnel Stage
Tailored messaging for Awareness, Consideration, and Conversion stages.

5️⃣ Creative Concept Structuring
Content buckets with purpose & platform assignment.

6️⃣ KPI Optimization Flow
Clear targets for CTR, ROAS, CPC, and actions to take if metrics underperform.

7️⃣ Offer Messaging
Pre-written content for promos, limited stock, and free shipping.

8️⃣ Tools & Tracking Setup
Suggested tools and tracking methods based on the campaign stage.

It even included growth recommendations to scale up.

This is just one of many structures I teach in my workshop:
👉 AI Generative Campaign
Participants have used it to build full campaigns — in minutes, not days.

If you’d like to get this JSON structure template for your next campaign:
Click here

Try it with your next campaign and let me know how your results improved.
The future of media planning is here — and it’s prompt-driven.